Targeted Email Marketing Campaigns
Email Marketing Services
Most inquiries do not book on the first contact. Practice 360 plans campaigns and automated follow-up so new leads, clients, and patients hear from your practice at the right time.

Why Use Email
Email Turns Interest Into Booked Consultations
Someone who contacted your practice is already interested. Email keeps your practice in front of them while they decide.
Email Services
Our Email Marketing Services
Practice 360 runs the full email program, from strategy to monthly reporting.
- 01
Email Strategy and Planning
Set audiences and a sending calendar around your priorities and intake process.
- 02
Newsletter Campaigns
Share news and practice updates in a format people open and read.
- 03
Welcome and Inquiry Follow-Up
Reply to every new inquiry with a clear message and next step.
- 04
Appointment and Consultation Reminders
Reduce no-shows with reminders that confirm time, place, and what to bring.
- 05
Review and Referral Requests
Ask satisfied clients and patients for reviews and referrals at the right moment.
- 06
Re-Engagement Campaigns
Invite past clients and patients back with timely, relevant messages.
- 07
Email Design and Copywriting
Branded templates and specialist copy written.
- 08
List Management and Deliverability
Keep your list clean and your emails landing in the inbox.
Automated Follow-Up
From First Inquiry to Returning Client
Practice 360 builds automated sequences that run in the background, so no lead goes quiet.
New inquiry
Practice 360 builds automated sequences that run in the background, so no lead goes quiet.
Education
Short, useful emails answer the questions people ask before they book.
Reminder
Booking and appointment reminders reduce no-shows and last-minute confusion.
Follow-up
A thank-you and next-step message goes out after the consultation or visit.
Review and return
Review requests and periodic check-ins bring satisfied clients back and invite referrals.
How It Works
How Practice 360 Runs Your Email Program
One team sees the program from the first audit to the monthly report.
Evaluate
Practice 360 reviews your list, current emails, intake process, and goals.
Plan
The team sets audiences, campaigns, and automations around your practice priorities.
Build
Specialists write, design, and set up each email and sequence. You approve everything before it sends.
Send
Practice 360 schedules and sends campaigns and keeps automations running.
Improve
The team reviews results each month and adjusts messages, timing, and audiences.
Every Email Program Includes
Finished Campaigns, Not Just a Tool Login
Practice 360 does the work, so your team does not have to learn another platform.
Strategy and sending calendar
Copywriting by specialists
Branded email design
Mobile-friendly layouts
Audience segmentation
Automation setup
Unsubscribe and consent controls
List cleaning
Testing of subject lines and sends
Links tracked to your site
Monthly performance report
Approval before sending
What We Report On
Reporting That Goes Past Open Rates
Practice 360 reports on what email does for your practice, not only on how many people opened it.
Delivery
Emails delivered, bounces, and unsubscribes, so list health stays visible.
Delivered · Bounces · Unsubscribes
Engagement
Clicks and replies show which topics and offers people care about.
Clicks · Replies · Top links
Inquiries
Calls, forms, and booking requests that followed an email.
Calls · Forms · Bookings
Outcomes
Consultations and appointments connected to email campaigns where tracking allows.
Consultations · Appointments · Reviews
One Team
Email Works Harder With the Rest of Your Marketing
Practice 360 plans email together with your other channels, so each message supports the next.
Website
Send readers to service pages and landing pages built to convert.
Social Media
Repurpose email content into posts and invite followers to join your list.
Video Production
Add video to emails and follow-ups to introduce your team.
Who We Email For
Email Built Around How Your Industry Works
Law Firms
Keep prospective clients engaged while they decide who to hire.
- Inquiry follow-up sequences
- Newsletters on legal updates in plain language
- Case milestone and referral emails
Medical Practices
Help patients stay on top of care and keep their appointments.
- Appointment reminders
- Seasonal and preventive care campaigns
- Patient education and recall emails
Common Questions
Email Marketing FAQs
What does Practice 360 include in email marketing?
Practice 360 includes strategy, copywriting, design, audience setup, automation, sending, testing, and monthly reporting. You approve campaigns before they send, and the team manages the platform.
How much does email marketing cost?
Email marketing is included in the $1,795 per month all-in-one package for law firms and medical practices. Practice 360 confirms scope and pricing for stand-alone email during your Practice Growth Evaluation.
What is the Print and Mail service?
Print and Mail is a direct mail service that starts at $20 per month. It covers professional printing, high-quality materials, and direct mail delivery to your clients.
How often will Practice 360 email my list?
Frequency depends on your audience and goals. Most practices send a regular newsletter plus automated follow-up. Practice 360 sets a schedule with you and adjusts it using results.
Do I need an existing email list?
No. Practice 360 can start with the contacts you already have, such as past clients and patients where you have permission. Practice 360 also builds sign-up forms to grow the list.
Is email marketing compliant for law firms and medical practices?
Practice 360 builds every email with unsubscribe controls, sender details, and consent records. Medical practice emails avoid protected health information. You stay responsible for your own compliance review.
What are automated follow-up sequences?
Automated sequences are emails that send when someone takes an action, such as submitting a form or booking a visit. They welcome new inquiries, remind people of appointments, and request reviews.
How do you measure email results?
Practice 360 reports on delivery, clicks, replies, inquiries, and booked consultations or appointments. Open rates are shown, but clicks and bookings matter more.
How long until email brings inquiries?
Automated follow-up can improve response to new inquiries within weeks. Results from newsletters and re-engagement build over several months. Practice 360 sets expected timelines in your first strategy call.
Who owns the email list and content?
You do. Your list and everything Practice 360 writes for your practice belongs to your practice from day one.
Ready to Rank
Ready for Email That Follows Up for You?
Practice 360 will review your current email setup and show you where better follow-up could bring more booked consultations.



