Accountable Paid Advertising
Media Buying Services for Businesses
Practice 360 plans, launches, and manages paid advertising across search, social media, and other key channels. We connect campaign performance to qualified leads, conversions, and business outcomes.
Turn Advertising Spend Into Measurable Growth
Most firms run on four disconnected vendors:
Generates leads without visibility into which ones become retained clients.
Connect campaigns with landing pages, calls, forms, CRM activity, and follow-up.
Measure qualified leads, conversions, and business outcomes instead of clicks alone.
What We Manage
Paid Media Across the Channels That Matter
Practice 360 selects and manages advertising channels based on your audience, services, locations, goals, capacity, and budget.
Paid Search Advertising
Reach people actively searching for your products or services through campaign planning, keyword targeting, ad development, bid management, and ongoing optimization.
Paid Social Advertising
Reach defined audiences across relevant social platforms using location, interests, behavior, professional characteristics, and previous engagement.
Local Services Ads
Practice 360 can manage eligible Local Services Ads, including profile setup, service areas, budgets, lead monitoring, and performance reviews.
Display and Remarketing
Stay visible to previous visitors and reach relevant audiences through display, remarketing, and approved programmatic campaigns.
Video Advertising
Use video campaigns to introduce your business, explain services, share customer experiences, and build awareness across search, social, and video platforms.
Lead Tracking and ROI Reporting
Connect advertising with calls, forms, CRM records, sales activity, appointments, customers, and revenue where reliable data is available.
How Campaigns Are Built
A Media Plan Based on Your Business Goals
Your media strategy is built around your target audience, service areas, customer value, sales capacity, competition, conversion process, and approved advertising budget.
- Clear Campaign Goals
Each campaign has a defined objective, such as generating qualified leads, increasing sales, booking appointments, or entering a new market.
- Audience and Location Targeting
Practice 360 identifies the audiences, locations, search intent, and service needs most relevant to your business.
- Budget and Channel Planning
We allocate spend across the channels most likely to support the campaign objective and adjust it as performance data becomes available.
- Conversion Planning
Landing pages, calls, forms, follow-up, CRM records, and conversion actions are planned as part of the campaign rather than treated as separate activities.
How P360 Works
How Our Media Buying Process Works
1
Evaluate
We review your current campaigns, audience, landing pages, tracking, sales or intake process, CRM, and reporting to identify waste, gaps, and missed opportunities.
2
Plan
Practice 360 defines the goals, channels, audience, locations, budget, conversion actions, responsibilities, and reporting requirements.
3
Implement
Our team builds the approved campaigns, prepares the required advertising assets, connects tracking, and confirms how leads enter your business systems.
4
Grow
Practice 360 monitors lead quality, spend, targeting, creative, landing pages, and conversion performance. Budgets and campaigns are adjusted according to reliable data.
Media Buying for Businesses and Professional Practices
Practice 360 supports law firms, medical practices, and other businesses that depend on qualified inquiries and measurable customer acquisition.
- Professional and Service Businesses
Campaigns can be built around priority services, customer profiles, sales territories, locations, lead value, and team capacity.
- Media Buying for Law Firms
Practice 360 can align campaigns with priority practice areas, jurisdictions, matter criteria, intake capacity, and lead follow-up.
- Media Buying for Medical Practices
Campaigns can support priority treatments, specialties, locations, provider availability, appointment capacity, and approved patient-acquisition goals.
The goal is more retained cases at a lower cost per case, with one team accountable for the result.
One Accountable Partner for Paid Media
Business-Focused Campaigns
Advertising decisions are based on your services, customers, goals, market, capacity, and conversion process.
Connected Conversion Tracking
Practice 360 looks beyond the advertising platform to understand what happens after a person clicks, calls, or submits a form.
Clear Budget Visibility
Your team can see where the budget is being used, what campaigns are producing, and what changes are recommended.
Ongoing Management
Campaigns are monitored and improved after launch rather than treated as a one-time setup project.
Our Impact
“P360 helped us connect marketing, intake, reporting, and staffing under one operating structure. Our team now has clearer ownership and far fewer vendor coordination issues.”
“The P360 team improved how our front desk, scheduling, technology, and reporting worked together. We gained better visibility without adding more systems for our staff to manage.”
“Before P360, every department worked with a different provider. Now we have one accountable team supporting our workflows, systems, and growth priorities.”
More Than Campaign Management
Connect Paid Media With the Rest of Your Business
Advertising performs better when landing pages, follow-up, systems, and reporting support the campaign.
Marketing and Growth
Connect advertising with branding, websites, content, creative, reputation, email, and conversion strategy.
Practice Management
Connect calls, forms, leads, sales stages, follow-up, and communication with your CRM or management system.
Reporting & Analytics
Bring advertising, CRM, sales, appointment, customer, and revenue information into one reporting structure.
AI Services
Use approved AI workflows to support call handling, lead routing, follow-up, document collection, and recurring intake tasks.
Faq
Frequently Asked Questions About Media Buying
What are media buying services?
Which advertising channels does Practice 360 manage?
How much should my business spend on advertising?
Can Practice 360 manage an existing advertising account?
How does Practice 360 measure advertising performance?
Can Practice 360 create landing pages and advertising creative?